Content distribution, written by people who do it.
23 articles on getting more out of the content you already made: what distribution is, how to build a system for it, which tools help, and how to measure what any of it returned.
Content Distribution
The category. What distribution actually is, how to build a system for it, and how to audit what you already have.
B2B Content Distribution Strategy for Small Marketing Teams
A B2B content distribution strategy for teams of 1 to 5 marketers: what to cut, which channels to keep, and a weekly time budget in hours you can defend.
How to Run a Content Distribution Audit in 60 Minutes
A runnable 60-minute content distribution audit with time boxes, a scoring table you can fill in, and a shortlist of your most under-distributed assets.
Content Distribution Channels: Owned, Earned and Paid Explained
The full inventory of B2B content distribution channels across owned, earned and paid, with what each is good for, the effort it takes and what to measure.
Content Distribution Plan: Template, Example and Cadence
A content distribution plan template: a 3-week day-by-day schedule for one webinar with channel, angle and asset per slot, plus podcast and guide variants.
Content Distribution Strategy: A 7-Step Framework for B2B Teams
A 7-step content distribution strategy for B2B teams: what to distribute, which channels fit which formats, cadence, sequencing and what to skip.
24 Content Distribution Tactics That Still Work
24 specific content distribution tactics for B2B teams, grouped by owned, email, earned and paid channels, plus an effort and payoff table you can act on.
What Is Content Distribution? Definition, Channels and Examples
A plain-English definition of content distribution, the three channel types (owned, earned, paid), what it is not, and how B2B teams make it repeatable.
Content Repurposing
The craft. How to get many strong assets out of one source, without turning it into generic filler.
AI Content Repurposing: How It Works and Where It Fails
How the AI content repurposing pipeline works, from transcription to sequencing, plus an honest account of where it fails and what still needs a human.
Content Repurposing: The Complete Guide for B2B Teams
What content repurposing is, how it differs from distribution, a source-to-output format table, a repeatable monthly workflow, and the failure modes.
How to Repurpose a Webinar Into Three Weeks of Content
A day-by-day plan for turning one webinar into three weeks of content, covering the recording, the Q and A, the chat, registrants and no-shows.
How to Repurpose Blog Content for Social Media
How to turn a blog post into social posts by extracting the argument instead of summarising, why one post per section fails, and page versus profile voice.
How to Repurpose Podcast Content: A Repeatable System
A repeatable per-episode system for repurposing podcast content, with a weekly checklist, outputs and time costs, and how to handle overlapping episodes.
How to Repurpose Video Content Without a Video Editor
How to repurpose video content with no editing skills or budget, why the transcript is the real asset, and when B2B clips are worth cutting.
30 Ways to Repurpose One Piece of Content
30 specific ways to repurpose one piece of content, grouped by source type, each with a concrete example you can run this week without new research.
Tools and Alternatives
Honest comparisons of the tools in this space, including where each one genuinely wins.
12 Best Content Distribution Tools
The 12 best content distribution tools, grouped by the job they actually do: scheduling, repurposing, paid amplification and attribution. Fair comparison.
11 Best Content Repurposing Tools
The 11 best content repurposing tools, split into video clippers, transcript-to-text tools, multi-channel platforms and general AI. For creators and B2B.
8 Opus Clip Alternatives for B2B Marketing Teams
Eight Opus Clip alternatives for B2B marketing teams: the direct video clipping swaps, plus the honest case for skipping short vertical clips entirely.
7 Repurpose.io Alternatives Worth Considering
What Repurpose.io actually does, who outgrows it, and 7 alternatives with the specific reason a team switches to each one. Written for B2B marketing teams.
Content Measurement
What to track once content is out the door, and how to work out what a source asset really returned.
Content Marketing ROI: How to Calculate It Honestly
The real content marketing ROI formula, a fully worked illustrative example, the cost inputs teams forget, and what to do when you cannot attribute.
Distribution Yield: A Better Way to Measure Content
Distribution Yield and Distribution Multiplier defined, with formulas, a worked illustrative comparison, and an honest account of what both metrics miss.
How to Measure Content Performance: The Metrics That Matter
Measure content performance across five layers: distribution, awareness, engagement, traffic and demand, plus the metrics table and attribution limits.
Point of View
Where we think content marketing is going now that creating it is nearly free.
Content Isn't Scarce Anymore. Attention Is.
AI made content cheap to produce, so volume stopped being a moat. Here is what content saturation changes about strategy, and what starts working.
Why Most Webinars Die After One Week
Most webinar promotion ends the day after the live event. Here is why that happens, what it costs you, and how to keep the asset working for weeks.
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